[kmfrk]

You don't write how you've "posted" about it; did you drop a link, give them a tagline, or did you give a demonstration? Maybe you told, but didn't tell. If this is the case, make a usage case and describe it step by step. You could also do this with video.

People shouldn't have to try your service to see its use and potential.

There is nothing creepy about your app that isn't creepy about Facebook itself. So tell that to anyone who says that about your service - I don't have a Facebook account, but I am well aware that Facebook is the best stalker tool out there. Friends and acquaintances tell me all about it.

Hell, you can also embrace the controversy and market your service this way instead; this will intrigue people to explore what people outside your immediate social circle can actually access about you and vice versa.

(I would market it both ways, as if they were two different services offered. You could also tip off a school paper or something of the sort - say, Techcrunch - and give them either angle to write about.)

You could also market it as a guide to unlocking "secret features" of Facebook. That kind of rhetoric often seems to work in the software world.

Always remember that your service is an implementation of Facebook - not an extension beyond its basic functionality.

[dshap]

Thanks for your thoughts.

In the "advertisement" posts that I've made on some college/university forums, I've been describing it as a tool to find photos of people you're not Facebook friends with - the "creepy" marketing version if you will.

I also made this demo video, which I admit is extremely amateur but I guess serves the purpose of demonstrating the use of the app (http://www.youtube.com/watch?v=09klp_Lw6w8).