[ehnto]

> The shifting preferences in development that look like fashion are evident, even in those domains where there is lots of established software that is sticky, in greenfield development.

Definitely agree, greenfields projects are where you get an opportunity to suggest new technology.

What I find in eCommerce though is the people who make the decisions on this stuff move around from company to company like pollinating bees, and they always want what they had before, which is often WooCommerce. It's a matter of user interface and ecosystem. They don't care about the merits of the technology underneath, it's truly not a concern for them, what they want is to be able to load up the Yoast SEO plugin and check their copywriters work, or have their in house guy make popups with whatever popup maker they had last time.

I think that's why it's so hard to kill it off.