[akkartik]

I got more out of this comment than the original website. You should just say this in the first paragraph even before you refer to 'the paper'.

[sukhbir]

Right, thanks for the feedback. I have updated it to better reflect the idea.

[akkartik]

Yeah, that works great.

[sukhbir]

The 'Idea' page mentions this clearly. The third line in fact.

[akkartik]

Between a reader and that 'third line' lie 5 lines, a click, and 8 more lines. Put the punchline first, it'll keep the reader reading longer.

It's a good idea; I just want more people to get it before they hit the back button.