[echelon]

I read your comment a few times and didn't understand what had happened at all. I figured it all hinged on the term innovator's dilemma, since you used it a few times. So I looked it up.

Wow. Mind blown.

I think we're all familiar with disruption, but Innovator's Dilemma poses a theory or framework as to why it happens. It's rather brilliant and seems to fit every case of market disruption I can think of.

Incumbents serve existing markets and don't care about the small markets served by disruptive startups. They're making small, iterative improvements to their product.

Disruptive tech eventually hits parabolic improvement and by this time the incumbent can't catch up.

https://en.m.wikipedia.org/wiki/The_Innovator%27s_Dilemma

The competing S-curve idea is brilliant.

Thanks for sharing your anecdote and helping me learn something fundamental today.