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by definitelyhuman 2012 days ago
They’re pretty determined, with March being the best rumored rollout so far. Delays are around SKAdNetwork, as the change destroys traditional attribution and alters how ads are run. They gave networks and publishers more time to adapt, but there won’t be any more delays

Antitrust risk could be a factor, as the preferred treatment of ASA seems dubious - but the change seems to be coming regardless