[tallgiraffe]

Right. I think what I am trying to say is that by focusing on illusion of privacy, Apple can take a long view on abusing the said privacy. They are all trying to murder the other guy with whatever tools they've got. FB is using ads and data, Apple is using their device strong hold, MSFT is going after business users...etc.

It's not that one is better or worse, but I think it's important to recognize that each one has its flaws.