[arthurcolle]

It can't though. Books, printing presses, etc. are all forms of technology. Good content can't as easily propagate and proliferate without the infrastructure created by the tooling that supports the activity. You might be inclined to state that this belabors the point of being specific about modern Web technologies, but still - the medium is the message. They are still linked even if the underlying technologies change.

[puranjay]

Good content can't propagate as fast without technology, but it can spread far and wide.

The "tech" used in spreading the Iliad and the Ramayana was the spoken word. And yet they spread across countries and cultures.

[dredmorbius]

The Iliad and Ramayana were using the most cutting-edge information technology of their time, and spreading with the backing of the extant political regimes.

They were not competing with TikTok, CATV, and Disney.

[coldtea]

Well, good tech can propagate even further and wider.

Nobody cared/cares (where nobody=very few) for the Iliad or Ramayama on the other sides of the world that created them.

But technologies created on each side quickly reached the other side or spread all over the globe. This includes primitive technologies which we tend to forget they are technologies like agriculture, the wheel, iron forging, etc.