[Chris2048]

> remaking the web as a consumer portal, not an open platform for information exchange and creativity

True, but that assumes without google, that's what we have. In fact, many of the content providers themselves don't want free exchange, every website trying to be it's own walled garden.

If google can force the hand of those trying to lock their content in their own formats, there maybe benefit to the clout of google.

[zentiggr]

AMP is Google's way of subsuming other sites content into their own engine, as much as they can get away with, anyway.

I don't see this as Google trying to open up other sites, as much as it is trying to rebrand and gut other sites.

I feel bad for any other provider out there who thinks they 'have to' create AMP pages. They really shouldn't, if they don't it'll die like so many other Google fiascos.

[Chris2048]

I don't see it as Google trying to open up other sites either, I'm saying it might have this effect whether it's Googles aim or not.