[oarsinsync]

Do you have more information and / or evidence of this? I was an early Twitter user (2008) and I don’t recall things playing out this way. I’m not suggesting you’re wrong, and it’s entirely possible I was (am?) being naive about how things played out and would love to learn more.

[glenngillen]

My recollection matches yours. Twitter didn’t have an incumbent to overcome (insofar it was, and largely continues to be, complimentary to the other social networks). The early days of Twitter were a wasteland as far as old media engagement is concerned. It was dominated by TechCrunch, Scoble, etc.

And then in 2008 it ramped up for a multitude of reasons. A politician nobody had heard of somehow managed to mobilise a lot of support via a tech platform many hadn’t heard of, and get to a point where it looked like he had a legitimate shot at becoming US President. By early 2009 it was popular enough that Facebook updated their timeline to try and combat it, everyone was talking about their growth, and Ashton Kutcher was goading CNN into a competition to be the first account on the platform to have 1M followers (he was the first btw).

Old media was late to the game here and had to play catch up to stay relevant. I suspect that was also the tipping point though which changed journalism forever into this clickbait and eyeball driven economy. If anything Twitter inadvertently controlled old media, not the other way.