[uurayan]

This is so true, especially in areas outside of the hot tech scenes. Social media is such a buzz word these days you have people coming out of the wood work to cash in on it. These "experts" take advantage of the more traditional companies who are looking to develop a social media strategy simply for the fact they they alway hear about it on traditional media. Most of these "experts" have no social proof or reason to be called experts, they just lable themselves. You can say the businesses hiring these people are to blame, but when you know absolutely nothing on a subject how do you even know if you're teacher is bad?

[dhume]

when you know absolutely nothing on a subject how do you even know if you're teacher is bad?

Not that this is a complete solution, but I would expect a company getting into social media to have some goals it would like to accomplish in doing so, and it can evaluate a candidate based on past history of accomplishing similar goals. Or maybe having such goals counts as knowing something?