[daleharvey]

I agree its impossible to know for certain what effects this will have, but I definitely dont think they will all be negative.

Its a slow transition but its becoming acceptable for business to not operate as if they were big brother, and not all communication needs to be double speak, sure the CEO of goldman & sachs isnt going to get away with a blog post like this, but a young bookmarking startup, the only negative reactions are from people saying "this isnt the done way", with actual reason for it being negative.

[yuhong]

Yea, the illusion that celebrities are perfect needs to die. It dates back to the days of "legacy" PR which was based on controlling the meesage. Welcome to the PR 2.0 age (one name for it).