[posguy]

I went around and around with support to get opted out of Stripe Capital spam emails (they claimed to opt me out, but I kept receiving emails about Stripe Capital), and in the process they broke my notification preferences causing me to get a daily batch email. When asked to undo the damage support referred me to a beta setting in the Stripe website IIRC.

Overall, terrible experience.

FYI, you need to start including unsubscribe links in your emails to be CAN-SPAM Act compliant.

[vladd]

The errors I've seen with some startups is that they rely on the unsubscribe mechanism of the mail sending platform, but then they use their customer-base emails across multiple mail sending platforms (and obviously people unsubscribe from one but they remain subscribed on the others).

Hopefully it's not the case here with Stripe (fingers-crossed)

[aaxxaab]

I’ve seen this go badly in the other direction too. Customer unsubscribes from a marketing email, but then is unsubscribed across the whole mail sending platform causing them to not receive critical updates about their account. I sadly believe that email notifications are a part of UX that is often forgotten yet always creates so much friction when done poorly.

[posguy]

Their regular platform notification emails titled "Your funds are on the way!" include no opt-out link, these were sent via Amazon SES.

The mailer platform they use for Stripe Capital spam appears to be marketo.org, and those did have an opt out link.