[tfranco]

So, they do analytics looking only at the database data?

I wonder if they built the analytics system themselves or are using a COTS.

[dudus]

You can still do analytics client side without the use of cookies. You just lack the view of a user and a session sice the cookie holds the primary key used to tie events into a session. You are basically just dispatching page views and events. Your reports will not look great but it's possible and probably will be a nice complement to a server side analytics solution.