I always wondered about the name 'Robinhood' since it applies taking from the rich and giving to the poor. Maybe it could be renamed to Sheriff of Nottingham.
Well, to be fair, before Robinhood came along it was still pretty standard to pay huge fees AND have your order flow sold. I wish they had been straightforward about what they're doing instead of explicitly lying on their website about where their money comes from, though.
It implies it, but doesn’t guarantee it. Everyone wants to be that hero in the narrative, and by the time the people figure out they have been shirked (but not directly lied to) your company has been acquired and you’re out with bags of money.
Clever, unethical and legal (by the thinnest margin)
I believe the idea is that they are taking access to finance from the rich and giving it to the poor. Commissions are often flat dollar amounts, so the more money you have, the less significant they are. Charging a percentage (which this is effectively doing) benefits small trades and hurts large ones. And I believe they still meet or beat market rates, they just find savings that they don't pass along to the traders. No doubt the Robin Hood of myth turned a profit as well.