[pmart123]

There's an argument to be made though that hyper-targeting helps niche or smaller businesses more than a P&G who has to run a larger campaign so the IRR could drop more for smaller businesses than a large company on Facebook specifically?

[oblio]

The real argument here, that someone else made, is that if we want to help small businesses, Facebook needs to go. In the past small businesses would just use other small, local business, to advertise.

Facebook & co are just destroying all these small businesses (local newspapers, local magazines, billboard companies, local news websites, whatever).

[bryan_w]

It's naive to think that local newspapers would just spring back to life if Facebook disappeared.

The internet has changed how people consume and get new information forever and that won't change anytime soon.

[oblio]

I'm not arguing for actual news*papers. But Facebook and Reddit and other such aggregators are killing even local forums. They're sucking the local monetization into a US based black hole (because they then proceed to dodge taxes in the US).