[coglethorpe]

"That's one small step for [a] man, one giant leap for mankind."

Neil Armstrong was a test pilot and knew more about risk taking than Godin ever will. From what I know of Neil Armstrong, he represented the US with dignity and humility and helped make NASA look like gods.

Even MTV wanted a piece of Armstrong's credibility in their initial ad campaign. Armstrong was a purple cow on the moon and Godin only mentions him to get some of that credibility in his post.