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by kinghtown 2017 days ago
I think Rocky is good. CockroachDB on the other hand is an awful name. Cockroaches are only associated with filth and are revolting to most people. Plus, you got that cock in the name which isn’t helping matters. You might think it’s obnoxious that people always point out the name without considering the product but tone deaf branding is a misstep and begs the question: what else are they screwing up if they could get the brand name so utterly wrong?
1 comments

Living in a non-English speaking country certainly helps. Everybody around here is using `git` without realizing what it means. Same for CockroachDB.
Many native English speakers don’t realize that ‘git’ is a slur somewhere between idiot and wanker. It’s somewhat comical how mundane the word has become in its new context.
A certain company, a few years ago, came very close to having a Global Information Technology Services department. Fortunately a few Brits made sure their voice was heard.
I think Linus knew what he was doing at the time when he created the tool :D
Ah yes, he was pissed off at the guy that typed in "help" after telneting to a BitKeeper repository, then using the docs that put out to make a clone of the client. Since he had a connection to the Linux Foundation, that caused McVoy to revoke the license for BitKeeper to the Linux community.