Hacker News new | ask | show | jobs
by polote 2010 days ago
They want enterprise customers, not single developers. So they use the usual bullshit marketing wordings.

Their only goal is to get someone high level in a big company feeling the sentence is cool so that he lets his email in the "get demo" page.

This is just normal enterprise sales, and this is probably why they managed to raise so much compared to most similar services. They really have a strong business focus and a sales team

2 comments

That’s a jaded view. The truth is that most enterprise customers are not making a decision based on a front page blurb and are going to Vercel because they have a problem they already need solved.

The problem here is “I want to avoid increasing the number of backend and SRE engineers for the customer-facing portions of the business and I have a team bought into next.js already or are platform-agnostic.”

People are not Stumbling upon vercel. The developers are coming through next.js. That said, I think this is evidence they could have better copy on the front page.

For an Enterprise customer there is not a lot information that helps to make a proper decision whether it's worth considering, regarding regulation, risk and compliance. I wish you didn't had to go through the whole sales game to find these kind of information out.