[mbesto]

This is basically called the Ladder of Abstraction:

https://www.toolshero.com/communication-skills/ladder-of-abs...

YOU aren't the audience for this press release because the people they are trying to attract are more interested in abstract concepts than concrete ones. E.g. "I'm a great visionary CTO of a 100 person dev team and I use Vercel". A developer doesn't care that Vercel raised $40M, all they want to know is "if I push code to your stack, will it host my JAMstack".

NOW, I would argue that a good press release for a devchain based company can talk to BOTH audiences, and I think the criticism there is fair.

[mcintyre1994]

The quote "Vercel combines the best developer experience with an obsessive focus on end-user performance. Our platform enables frontend teams to do their best work." isn't actually from the linked press release, it's from the home page https://vercel.com/

TBH I think the linked blog is targeted at a dev audience, and if it isn't then "They don’t care if an application is CSR, SSR, SSG, etc. as long as their end-user is delighted." (with those acryonyms linking to a Next docs page) is probably not supposed to be there.

[setgree]

I like this idea, thanks for the link. Just noting that it's funny for an article about effective communication to have a prominent typo in its key graphic ('concreet')

[mbesto]

Ya, I actually read about it first here: https://www.amazon.com/gp/product/B000SEIW9E/ref=ppx_yo_dt_b...

Highly recommend for the techies here who want to hone their writing skills.