[howlgarnish]

I don't think they're trying to compete with Bloomberg here. This is for casual "how's the stock doing" type queries.

[fibers]

They don't need to compete with Bloomberg when they could compete with yahoo instead.

[three_seagrass]

I think Yahoo! Finance is an outlier in that it was pushed by internal management at Yahoo as something they wanted personally, rather than meeting the needs of a large userbase. At least that was the rumor I heard.