[syats]

This is basically saying: "You got them hooked, now squeeze every cent you can out of them", which I think is very dishonest advice. There is at least one costumer who won't (or can't) pay a penny more than they are currently paying, and "experimenting with prices" would be like telling them: "well, go away, there's a guy here in line with more dough than you". Given the very-skewed distribution of wealth, this line of thought leads to very expensive services for the rich, and the poor having to leave without them (housing market, I'm looking at you).

[bskinny129]

Let me explain a bit more. I don't suggest raising prices for early customers who are receiving the same product they signed up for originally. They can stay at the same price, which is grandfathering them in.

More typical though is Customer 1 signs up in 2015 when the product had features AB. Then in 2018 the product adds feature C. Is it fair to raise prices on them? Maybe, maybe not. In this case, I would still recommend today doubling prices for all new customers. You can go back to Customer 1 and say either:

1) we raised prices, but since you are an early supporter you get the current price for life with features ABC (if feature D is added, don't give it to them for free, they have to upgrade to the new pricing).

2) we raised prices since adding feature C is providing more value, but as an early supporter we are going to keep you at the original rate for 1 more year.

[dash2]

Surely that depends what the price right now is. As the cheapest paid version is $1/month, I don't really think doubling it to $2/month would be excessive.