[themacguffinman]

His impact on the game is probably similar to that of a celebrity in an ad: the celebrity isn't cast because of their acting/posing ability, they're just very likeable, recognizable people that you want to associate your product with. The electric reception he received at the game announcement show and the reddit memes he has generated seem to prove this. No one was under any illusions that Keanu was going to elevate the story, they just really love Keanu.