[avianlyric]

What number would you pick?

I would say that any company that has 45 million customers is doing pretty good. 10% definitely makes many companies the largest in their sector, not every company is a Google or Amazon that’s completely consumed it’s market.

[iguy]

Also, 10% overall probably means a much higher share in some countries. Doesn't seem like a crazy threshold.

[rodgerd]

In the EU context, it would mean 100% of several countries, or 80%+ of one of the big EU nations (France, Germany, Italy, etc).

[revax]

It is 10% users, not people in general if I understood correctly.