[egsmi]

> To prevent fraud

Honest question, I am not trying to be obtuse, but in this context can you more specifically define fraud? Is it just "ad fraud" as defined here: https://www.clickcease.com/blog/what-is-ad-fraud/

I get why businesses should care about ad fraud, but why should I, as a consumer care about it? Frankly I don't even want to know about my traffic, let alone yours.

[jefftk]

Yes, ad fraud. We're talking about endymi0n's claim in https://news.ycombinator.com/item?id=25429278 that without IDFA preventing ad fraud is (a) harder and (b) disproportionately harder for smaller players.

As for why you should care about it, see my response to thesuitonym below: https://news.ycombinator.com/item?id=25431866