[Macha]

I don't see a big comeback for Firefox unless there's a big backlash against the reduced effectiveness of adblocking due to manifest v3 in chrome. It's not like the days where "tabs and ad blocking" were only available in one browser (well two, but Opera was still (a) charging money or (b) including ads depending on the timeframe) and provided a huge incentive to switch from IE. Sync is the closest any browser feature has come to that level in a decade, but all browsers had that pretty quickly.

Mozilla also don't have the brand power to push their browser to people who don't actually care but just want the notification on google.com or youtube to go away, or had it bundled with flash player or their windows install or their AV program like a lot of Chrome's rise.

My hope is it bottoms out and finds a new stable equilibrium at brave/vivaldi levels. The question is if that's a large enough position to actually maintain a browser engine.