[rchaud]

> Wouldn't all search engines be plagued with people trying to game the system?

Remember that a big selling point for Mac computers is that "they don't get viruses". Since that's not true, it's taken to mean that the number of viruses targeting MacOS is minuscule compared to Windows OS.

An alternative search engine that doesn't play favourites (AMP, Youtube results) and isn't predicated on selling ads could definitely do better in answering queries in specific niches.