[jonathansampson]

Replacing ads with our own would indeed be pretty bad; but we don't do that. I think the underlying emotional response you're seeing (which does exist with some) is based on what others say Brave is doing, rather than what Brave is actually doing. Help us correct the misinformation

The blocking of ads and trackers has been taking place for years; long before Brave came along (in it was happening when Netscape released the NPAPI back in the mid-90s).

Content Creators and Publishers, who make the Web enjoyable for us, rely on third-party advertising models which engage in data-harvesting and attention-auctioning without explicit user consent.

Brave helps protect users from harmful ads and trackers (which not only harvest data, but deliver malicious bits in return), while offering a model whereby users can anonymously support publishers by way of privacy-respecting ads.

Brave Ads are matched on-device, using local access to data. When you view an ad, 70% of the associated revenue is sent to your cryptographically-secured wallet. As you browse the Web, verified content creators can receive support (either actively or passively) from those rewards.

Users are safe. Creators are supported. That's Brave.