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by wccrawford 5514 days ago
I disagree. When they make XYZ 7, they are counting on loyal XYZ customers to buy it just because it's the next one. I'm sure they also try to make a great game, but the budget for development and marketing were based on the sales of XYZ 6 and that many of those customers will be back for the next one.

Brand loyalty is real and companies do count on it.