[Nathanael]

I agree, it's present in comment sections as well, and probably a lot of other places too unfortunately.

I think the best explanation I can offer for how advertising does it in my view is the manifesto I wrote for the website's homepage: https://kindspeech.org/

tldr: creating a desire or a need for people, which is what advertising usually attempt to do, implies that they are lacking in some way. That's not a good feeling. And it's often simply false or vastly exaggerated. Imo, making people feel bad in order to sell is unkind.