[somehnrdr14726]

These business metrics require objective measurement to be useful, so one of the best things engineers can do is make the unseen seen.

You can bootstrap the objectivity by going meta. An objective like, create performance/reliability baseline for application. Key result: N service-level agreements adopted by org.

All the hard work is in avoiding statistical folly. All the busy work is in instrumentation.

When you're done, it should be hard for product or sales types (whoever controls your roadmap) to feature factory the app without tripping an SLA.