[crakhamster01]

It's really interesting that people still bring up Cambridge Analytica as a driving force in elections both abroad and domestic. Earlier this year, the UK's ICO concluded after a 3 year long investigation that Cambridge Analytica had no impact on the Brexit vote, and really was no different than your run of the mill marketing agency (just with better PR spin)[1].

But no one has picked up/amplified that story. After the 2016 elections, NYT/WSJ/The Atlantic/etc. ran article after article pinning the outcomes of the US and UK elections on Facebook, despite having no evidence of this outside of testimonies from some former CA employees. Anyone with a background in adtech knew that these allegations were full of shit, but the narrative was too good to pass up.

Now, conclusive investigations have debunked these claims, but it's 4 years too late and the idea that FB/CA caused the problems of the past few years is ingrained in everyone's mind.

[1] https://www.politico.eu/article/no-evidence-that-cambridge-a...