[dismantlethesun]

> Being bundled with something popular is not a guaranty of success. IE is a very good example of that.

Not sure what the example of IE would entail. IE was insanely popular during its prime of 2006-2008. Even today, Chrome has not captured as much of the market as IE6 did at that time.

It was only years of neglect (i.e nearly the entire IE6 team was reassigned to other projects), and governmental intervention that allowed other browsers to even have a significant plurality.

So yes, you can win merely by being bundled for free with another popular product.

If Slack for instance just came preinstalled on iOS/OSX, then people would have standardized on it so long as it was also available on Windows.

[gshulegaard]

To add to this, bundling IE with Windows effectively killed the browser market. Netscape anyone? Microsoft was even subject to an anti-trust case centered around their IE handling:

https://en.wikipedia.org/wiki/United_States_v._Microsoft_Cor....

[tomc1985]

Dominated, maybe. But definitely not killed. There was never just one contender for the crown. IE vs Netscape, then IE vs. Firefox nee Firebird nee Phoenix, then IE vs Firefox vs Chrome, and now Firefox vs Chrome

[bawolff]

There's a bit of a gap between when netscape was relavent and when firefox/firebird/phoneix was.

Yes there were other browsers, and yes there existed people who used them, but it was very small

[wyclif]

It proves Jobs' adage that "this is not a company, this is a feature." He was talking about Dropbox at the time, but he might as well have been referring to Slack.

[remir]

Yes, you CAN win by being bundled with a popular product, it helps tremendously. But I said it's no garanty.

Android is the most popular mobile OS on earth and I remember when Google+ was bundled as part of the base OS image. Even that and the huge marketing Google did wasn't enough to popularize the service and Google ended up killing it.