[mindhash]

The best channel imo for side projects is word of mouth virality.

You need to design wom mostly through features. I spent a lot of time learning what makes people talk about products.

You need to use triggers like a special feature that your user will talk to friends about or a cue to enable user to share a story through app with others.

[murph37]

I agree! I think 'word of mouth' marketing is very powerful. Although, I don't think I've ever thought about building product features with it in mind. Thanks for the input!