[robobob]

> It is also targeted at consumers i smell audiophile

I own the xm3, i own the Beyerdynamic DT770 which is way more popular with studios and drummers; passive isolation vs ANC is not even a discussion

[kkapelon]

I own xm3, DT770 and HD280 (and several other headphones). The difference in passive isolation between DT770 and HD280 is night and day.

But maybe this is just me :-)