[sterling]

My first reaction to this was: creepy. The sales pitch is creepy - telling us in the best newspeak that less is more. The sales language is creepy, describing how much more "secure" a machine is because it only browses the web. The sales video has the smell of a lecture, with a message that hints at Big Brother. The layout of the product page is even creepy, with all kinds of colors and icon styles. Google doesn't want to add value to anything here. They want control, and they are playing catch up with the iPad. This is the textbook way to run business, and it will fail.