| So I'm an indie game dev and I have experimented quite a bit with the previous version of AR from Apple and the biggest issue was of game design. Making a game where people have to sit in front of a table, or stand, or hold the device up, is very restrictive and instantly makes you niche. You get more of a potential slice of the market making a cool 2D puzzle. The tech was cool, worked reasonably well until -A- you moved a lot -B- low light. But unfortunately the market is about playing on the toilet, in public transport; or playing late at night in bed, in the dark. None of which really worked with AR. As far as I see this going, it's still is looking for a "killer app" (I hate that term). My best guess is we'll see this used a lot more in a business environment and even then, glasses are a far better approach (hint hint, hold on to your whiskers). |
They're laying the platform groundwork early which makes sense since it's a bet on what's next for human computer interaction.
If they can pull the glasses off there's huge opportunity there for all sorts of things which will be really interesting and better than looking at little glass screens. Without that hardware it's super niche and I don't think has much broad use.
If anyone can pull it off when the hardware is ready it'll probably be Apple.
FB is obviously trying really hard to be there too, but I just don't think people will want it to come from FB (and forcing Oculus under their brand makes it so that it would have to be).
Magic Leap will be to whatever Apple ends up making as General Magic was to the iPhone.
The rough idea was directionally correct, but way too early with hardware that just wasn't good enough.