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by jek0 2018 days ago
Game publishing is a numbers game. Most games go unnoticed, very few will break even, only "lottery winners" will make real money. The stores are full of well executed games with original ideas that you/we never heard about and never will. Games in page 1 of each category will make money, then there is those from page 2 to 10000.

We've spend a year and a half building a game that made us just over $1000. You increase your odds by having a name in the industry: known game designer, known franchise, known publisher, something that will put you in the front page of gaming websites for a few hours, but even that is just a push, no guarantees. You can also go for a quantitative strategy: build lot of small simple games. This last strategy worked better for us.

Make sure you take this decision knowing that failing is by far the most likely outcome. That's the hard truth about the game industry.

Sorry if those are not the encouraging words you hoped.