[hinkley]

> - Make value proposition clear. Just because they reached the signup screen doesn't mean they're already convinced to sign up.

I've sat at the signup/register/purchase screen so many times and muttered to my computer, "but I don't know what this thing does, why would I sign up?"

Playing coy was maybe cute in high school. Grownups communicate with each other, and nobody wants to do your job for you and pay you for the privilege (in cash, credit, or PII).

[ortusdux]

I often find myself in the same situation. A few years ago I started just putting in "[e-mail]" or somesuch tailored comment. My hope is that it some human in the chain gets the message and can bring it to the exec that demanded agressive sign up tactics.

[gk1]

I've been on the other end of signups like that. Sorry to tell you they elicit little more than an eyeroll and a swift deletion. Even from executives.

[hinkley]

I just close the tab.