[simpleoxygen]

Contrary to the main theme of the article, Google Analytics does in fact offer event based analytics in addition to page view analytics.

[subpixel]

When using event based goals, Google Analytics removes the ability to visualize funnels.

In my day-to-day this is a big drawback.

[grumblestumble]

I was also befuddled by this. I was using event tracking with GA at least 3 years ago I think, so it was difficult for me to take this article seriously as it hammers on this point repeatedly

[sumoboy]

Google analytics v4 taking it another level also.