[latte]

I wonder what makes people launch new products using non-metric units in 2020.

Oil trading has a tradition of using barrels, but crop areas are measured in hectares and water volumes in cubic metres in most parts of the world.

[gnopgnip]

These water futures are in California, and would predominately be used by farmers. The units fit the use. Water futures in another part of the world would use units that fit their use.