| Tough. There is more at stake than FB recovering its investment into IG. Besides... they will get to sell it, probably at a profit. They got to own it for 8 years, enjoyed the benefits of lowered competition. They will be fine. I agree that this should have been prevented in the first place, but we are where we are. Controversially, I don't think ordinary rule of law can apply to FAANG-scale monopolies. There's no way to generalize rules, laws or industrial policies when the industry is "social media." Social media is (economically) mostly FB. Any rule, law or policy is basically regulating FB specifically. Anyway, the danger of a hammer coming out is low. Even if prosecutors succeed, a cost-of-business fine is the most likely result. Even if they do spin out whatsapp & IG... that leaves facebook mostly intact. I'd also note that the worst case scenario for overzealous trustbusting is basically nothing. At worst you kill FB. This isn't steel production or auto manufacturing. FB could be swallowed by a demon tomorrow and by next thursday any shortage in social media will be filled. We're not exactly short on the stuff. FB bring in $80bn pa, but that's totally arbitrary to the cost of doing social networking. It could be done for $40bn or $8bn and I doubt the consumer would notice a difference. Again, this isn't auto manufacturing. A car company can't make as many cars with half the revenue. If one dies, we actually have less manufacturing capacity and we'll make fewer cars for a while. None of this applies to social media. |