Do Microsoft even still "care" about Windows these days? I speculate they will eventually make it freemium to hook new users so they grow up and subscribe to their real cash cow - Office.
According to their 2018 reporting, Windows and Xbox is actually making more money than Office. In reality, they have an almost even three way split between Productivity, Azure, and Personal.
5 years ago they changed their reporting segments and buried Windows in with devices because they knew which way it was heading
Low-margin high-volume sales of Xbox and Surface etc. really distort that segment to the point where it's almost useless to attempt to derive what Windows is worth anymore
This reflects Satyas move and shifts away from Balmers attempts to claw onto Windows as a profit center
They probably care if someone does it large scale, but for individuals it seems fairly clear that they'd prefer people running a current Windows they didn't pay for over them sticking with an outdated version or switching elsewhere.
https://www.fool.com/investing/2019/02/19/heres-how-microsof...