[_tulpa]

> ... easier to regulate one giant company than a myriad of smaller ones

This sounds... incorrect.

Small players are much more vulnerable to fines and other penalties which range from 'cost of doing business' to 'slap on the wrist' for the big guys. And small ones don't seem to have much in the way of lobbying power or other direct influence over regulators.

Maybe more accurate to say that it's a bit harder to police lots of small players, but also that it's only the small players who produce good behaviour under regulation.