[supercanuck]

The author is describing the time value of money https://en.wikipedia.org/wiki/Time_value_of_money

The reason to to take the money now from venture is because it is more valuable now than it is later. The way this author is describing this though reminds me of the folksy, whimsical way some business books are written which makes this article so applealing: e.g. The Goal, How to Win friends and influence people, etc.