[latch]

It's common for vegans and vegetarians - whatever their reason - to become disgusted with meat after a long enough period.

I think it makes more sense for these products (impossible, beyond, ..) to:

1 - Not worry too much about existing vegetarians / vegans

2 - Put more attention towards the growing number of people who eat meat less frequently

3 - Get prices below real meat and then, I think, it's game over