[Lammy]

  "of or relating to a political regime based on subordination of the individual to the state and strict control of all aspects of the life and productive capacity of the nation especially by coercive measures (such as censorship and terrorism)"

Is it only "total" if it's explicit visible control of some aspect of my life? An even more effective way to control my life would be to control the set of possibilities that come to my mind for a particular decision, because then I'll probably think the result of that artificially-constrained choice was my idea and may even fight to defend my choice from people who picked a different iOS/Android, Xbox/Playstation, PC/Mac, Reddit/Instagram than me.