[enos_feedler]

I didn't see it as a judgement, just didn't understand the point. I guess you have provided a little more clarity. How sad is it to generalize the idea that disruption can no longer occur. That is one of the saddest things I've read all day. There are numerous cases where companies 'advance technology' into a product to the point where someone comes along with something simpler to undercut the existing player. Apple isn't a good example of this because it's very hard to disrupt their products. They have extremely focus on the end user and simplicity.

[0x1F8B]

It's not just the values they place on the end user and simplicity, it's their huge amount of cash they can use to test and deploy technologies (think spatial audio partners) and their tight grip on supply chains (try sourcing some of the same materials an iPhone is made of).

I mentioned elsewhere in the thread, the best chance at making a wave as a consumer product concern is to make waves on some sub-component of the larger product being produced by the majors. You aren't going to compete with Apple, Sony or Bose directly, but you can improve on new technologies or extant processes and hope to get subsumed. That's the truly sad part.