[epistasis]

iFlow never sold books directly through their app, because the iOS terms never allowed in-app sales. If iFlow was selling books before, they were doing it through a website, unless their app was incorrectly approved.

iFlow doesn't need any clout when negotiating a cut, everybody gets the same deal:

>All sales agents get a 30% commission on the sale of a book. No one gets a different deal. Prior to the agency model, publishers typically offered retailers a 50% discount.

Apple only gets a cut if they handle the processing, i.e. sold on iOS. Books are not a subscription, they can be sold on a website outside of iOS without restriction.

Am I wrong on any of this? I got downvoted but I'm not sure why.

[nl]

Am I wrong on any of this?

Yes.

If you sell digital goods for use on an iOS device then you must also offer them via in-app sales, for the same price as you do elsewhere.

Since their app is only an iOS app, everyone will continue to buy via the in app purchases even if they did offer it online, and for each of those purchases they have to pay the Apple tax.

[epistasis]

I don't believe that's correct either. I'm guessin your source for Apple's policy is this:

http://www.apple.com/pr/library/2011/02/15appstore.html

But this policy only applies to subscriptions, not to purchases. In particular:

>Publishers set the price and length of subscription (weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly).

does not sound like it is in any way compatible with the book world's agency model.

Edit: found an Ars Technica article here:

http://arstechnica.com/apple/news/2011/02/apple-responds-to-...

but it seems that this policy was unclear even at the time according to the terms, and it's certainly not enforced with the Kindle app, so it's unclear what's going on here.

[danielsoneg]

> it seems that this policy was unclear even at the time according to the terms

That's pretty much the problem in a nutshell - the policy's unclear, and it's always unclear until Apple brings the hammer down. Not a good environment in which to try to build a business.

[billswift]

See the comment and link above - http://news.ycombinator.com/item?id=2535773

Books are explicitly included in that document.