[nacho2sweet]

I mean I will have to wait to see them in person but tbh they look pretty ugly, like a no-name luxury headphone you would see at bestbuy for $70 marketed to a female market.

The price point is ridiculous but the Bose go for like $350? so I can see it I guess. Will have to wait till reviews. For me on quality to buy they would have to compete the entry level prosumer stuff HD-650 etc. But they are closed back, active noise canceling so it is a completely other market that I don't even have headphones in.

For walking on the street or in a plane I am into chi-fi IEMs that are like $35 and compete with $500 stuff and just block out the sound through isolation.

[Kaytaro]

These are almost so plain looking they stand out. I wonder if that's what they were going for, since they could've easily stuck an apple logo in all that empty space. I'm sure this will go like any other apple product release - the internet will make fun of it but in real life it successfully becomes a fashion statement.

[nacho2sweet]

I mean true. These will be the biggest selling $500 headphones just because they are from Apple and people who never thought of buying $500 headphones are the people who are going to buy these, not people who are high quality audio hobbyists. They will try and get them on the heads of athletes getting off the plane just like Beats etc...

[tomerico]

One thing to note is that Apple is using a different pricing strategy in headphones then with their traditional products. They are pricing them higher, but are offering very deep discounts on sale. For example, AirPods and AirPods Pro sold with 30% discount everywhere past Black Friday. This would translate to a sub $400 price point on sale for the max, which put them in line with the competition from Bose and Sony.