[jesusthatsgreat]

$549 today isn't as much as $549 was 10 years ago or even 5 years ago. The world is getting wealthier. Money is getting cheaper. We've just printed trillions of dollars this year to keep the good times rolling baby. We live in an era where people would rather pay $549 for a set of headphones than save it in a bank account or save for a house, cuz there's no way in hell they'll ever be able to afford a house. So why not blow it on experiences and shiney stuff instead of clinging on to a dream that can never be realised? That's the mentality of a lot of Apple's target market.

[bnj]

Don't worry in a few short years you'll be able to lease your Apple Car and Apple House.

/s-sortof.

[meesterdude]

meanwhile the last time the federal minimum wage was raised was in 2009, to $7.25 an hour. At that rate, you'd need to work ~76 hours to afford these headphones.

From a company that priced a monitor stand at $1000, this is at least more functional. But for most people, a pair of $30 headphones will be just as good, albeit without the status symbol element.

[blisterpeanuts]

Realistically, a premium product like this one is not targeted at minimum wage earners.

[meesterdude]

I'd agree regarding the $1000 monitor stand not being targeted - but they're wireless headphones - Apple sells consumer electronics. of course they're targeted, at least for desirability (not so much price point)

And my reply was mainly to highlight the parent comment of > The world is getting wealthier. Money is getting cheaper. We've just printed trillions of dollars this year to keep the good times rolling baby

does not actually reflect the reality of most workers; who's purchase power has only decreased.

[headmelted]

“Think different” I guess..